Q Marketing Plan paper is a research paper. Here's what you need to do: 1. Choose a product to research: Google (Shopping) Express OR Amazon Prime NOW 2. Using the Internet, research the product and the brand. You can also draw on your personal experiences if you use one of these services. 3. Use information in Appendix 2 p.551 in your text as well layout offered in Chapter 2, Table 2.2 Contents of A Marketing Plan as a reference. 4. Write a Marketing Plan based on your research (4 pages min): • Page 1: Describe the offering, Identify Target Market and segments • Page 2: Perform SWOT analysis (use table format) • Page 3: Product, Place • Page 4: Promotion, Price Please remember to spell/grammar check before submitting to be graded. This assignment is due on March 20th at 11:59PM. (Links to an external site.) PreviousNext
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